Case Studies
Case Studies
Auxano’s Lead Conversion Breakthrough: Transforming Lead Management
Auxano’s Lead Conversion Breakthrough:Transforming Lead Management Auxano’s Lead Conversion Breakthrough:Transforming Lead Management Introduction:Wausau Homes, a leading custom home builder in the U.S., boasts a50-year legacy of excellence in the home building industry. Despitetheir rich history and controlled construction system, WausauHomes faced a significant challenge when it came to convertingthe high volume of leads generated from their advertising efforts. The Challenge:Wausau Homes utilizes a federation of independent home builders to sell theirpanelized construction to potential home buyers. However, this decentralizedapproach led to inconsistent lead follow-up and conversion rates. It was up to thebuilder to pursue all leads and convert them into …